Brands can show where a horse came from, who trained him, or who owns him now. In my opinion brands on horses can be a useful way to identify your horse if he were to get lost, stolen, or happened to slip out of the pasture. Last year I acquired a very inquisitive horse that frequently escapes when he doesn’t have company. I am thinking very seriously about branding him since some of his adventures have lead him into other people’s pastures. A brand is easily identifiable from a distance, a distinguishing feature that shouldn’t wear off and most certainly not fall off, and would help identify him as mine if he were to be stolen. Micro-chipping him was another option but not many people have a scanner nor is it easy to see since it is under the skin. As you can see branding has some benefits.